Which Is The Best Hotel Search Marketer?
While there are many SEO agencies out there that cater specifically to hotels and other establishments in the hospitality industry, we dare say that you will be hard-pressed to find one that is considered unanimously the best hotel search marketer across the industry. There are only those that know more about making hotels rank better in the search engines than most.
So, if you own a hotel and are looking for that so-called best hotel search marketer, give up, because you won’t find it. However, any number of SEO companies can help you rank in the search engines. What you want to do is to know what to look for in a company that does search engine optimization.
Whoever you hire must have knowledge in the following areas: organic search results and local search results. Organic search differs from local search in that, with the former, you rank at the top of the search results whenever someone from somewhere in the world types in “hotel” and the name of your local area. With local search, your establishment appears at the top of the listings just below the search bar and local map, and above the regular search results. You will see what we mean by typing in the name of your local area and the word “hotel”.
See the difference in the search results when you type in “hotels Texas” and “hotels Houston, Texas”. Ideally, your hotel should be ranking in both if it is located in Texas. But you get the idea and we hope that you already know the difference between general search and local search when it comes to Search Engine Optimization.
If you are about to hire an SEO agency that caters specifically to the hotel industry, the one thing you need to do is to find several companies and compare their track record in the two areas of SEO that we mentioned earlier. What you want to do is to cast a wide net and bring in as many fish as you can.
How much does it cost to hire an SEO specialist to make your hotel more visible in the search engines? Well, that really depends on several factors, including the size of the agency, and the work that needs to be done in order to make your hotel’s website rank. Most SEO companies operate this way:
You request a quote by filling in the form.
The company will get more details about your website.
The company will do research on keyword competition
If you are based in an area where there is cutthroat competition among the hotels for search engine rankings both organic and local, be prepared to pay a premium to make your website rank. It may even become expensive at face value. However, trust us when we say this, as far as search engine ranking goes, the cost pays for itself as your website ranks for the most number of keywords that are related to your hotel.